Hi! I’m Edoardo, an Italian Designer working and studying in Southampton, UK. I’m a Digital Product Designer at Etch UK, working on interfaces and Design Sprints. I love pizza, pasta and everything Italian. When I’m not designing interfaces I usually make food for people, because that’s what makes me happy!

What would you say is your personal brand?

I’m just starting to develop my brand so this question is spot on! I will brand myself as Edoardo, since no one knows how to spell my last name (not even my first name, let’s be honest…). I play a lot with my Italian origins and try to keep it professional but fun. I think I have a quite specific style in my work and you can always tell it was me, or at least I hope. All my work is clean, simple and minimalistic, but with that personal touch that makes it shine.

Your work is accessible across various digital and physical platforms – what is the process like designing for such a wide range of mediums?

I think everyone should use a mobile-first approach nowadays, especially considering that the biggest share of internet visits comes from smartphones. Unfortunately that is hard to do on all occasions, but that is my goal. I love working with responsive websites, because it’s a whole new challenge. As soon as you’re finished with the desktop design and you think you’re done, you have lots of changes to be made and need to rethink the whole website UX, because of different screen changes all (font sizes, layout, hidden images…). So whilst it’s certainly challenging, I love it!


How did your personal experiences contribute to “The Guide to Italian Living?”

My Italian origins play a big role in my style and inspiration. “The Guide to Italian Living” started as a university project but quickly turned into a side project. Every time I go to a different country (yes, I LOVE travelling), I can never find a guide that shows me the actual culture, manners and costumes without putting up a “tourist filter”. I always try to get a guide from the place, so they can tell me all those little stories and tips that make the whole visit worthwhile. With this guide, I wanted to share my knowledge as a guy born in pasta-country for free, with beautiful imagery and very clean design, so a tourist or anyone who want to learn about how we live, should look no further.


Can you tell us about the the Daily UI Challenge? Did you find any aspect of the event, well, challenging?

The Daily UI Challenge was a great way to start develop my UI skills. I had to design something every single day. It was definitely a great platform to get a lot of inspiration, since you have to look for new fonts and colours everyday, but the most challenging bit was setting a time limit of 30 minutes. This limit really pushed me to create something “presentable” in a few minutes, with not much research. I soon stopped the challenge because I felt like it was too “make it look good for a Dribbble shot” instead of creating something actually great.


Can you tell us about the Site of the Day Award you recently won?

I wanted to win an award since I started with web design, but most of the famous ones are way too expensive for a student like me. So I decided to enter the cheap/free ones and it still turned out to be a great experience! I got a lot of views on my website and many people contacted me finding my website on the award sites! Definitely worth trying it. For a student like me, someone who is still learning everyday (everyone does but young people especially), being given recognition for something you did, it’s amazing.

What area of product design design would you like to explore next?

I’m a UI Junkie. I can’t deny it. But UX makes me very excited, I just started working with design sprints at Etch and I absolutely love the speed and the energy it gives you. So I definitely want to explore UX a lot more and learn the process. I’ve also started a mentorship with Amy, who works in the marketing team, to learn more about how to brand myself and marketing in general.

Edoardo on Easle